The course covers
introduction about marketing, scope of marketing, core marketing concepts,
marketing opportunities for hospitality and
tourism resources, marketing strategies for hospitality and tourism products, marketing mix’s, the
tourist market distributing hospitality
,travel and tourism products(channels), hospitality and tourism advertising,
promotion & public relation for
hospitality and tourism ,customer relation are also addressed.
At the end the course, the students will be able;
- To get students acquainted with the underlining principles and concepts of marketing and their relevance in hospitality and tourism
- To understand the different marketing tools to be used in order to create and deliver superior customer value
- To acquire the wisdom of developing an effective tourism marketing program
To see how the marking mix is applied in a tourism industry- Teacher: Nigussie Tiruneh