Course Description

This course brings together the theoretical and practical applications of event management. Students are required to plan, implement and conduct an analysis of an actual event. This course provides a synthesis of all planning, execution and post-event analysis. Such an event may be a benefit, arts and design industry event, entertainment event, trade show or an event in the fields of tourism l industry.

Course Objectives

At the end of the course students shall be able to:-.

Ø Demonstrate an understanding of relevant theory of event management and how it can be usefully applied to organizations wishing to hold an event to improve practice

Ø Identify the essential issues within the organization, planning and implementation of events and the relevance to their particular roles and responsibilities

Ø Monitor, review and evaluate the processes and outcomes of new perspectives on the management of events

Ø Provide a flexible and coherent framework that assures the quality of the academic rigor and management of the workshop(s).

Ø Provide contemporary information to the needs of individuals and organizations.

Ø To add to the learning experiences and knowledge base of both individuals and thereby their organizations.